Trader Joe’s product samples finally return
There are big changes coming Trader Joe’s! In the last episode of Inside Trader Joe podcast hosts Matt Sloan, vice president of marketing, and Tara Miller, chief marketing officer for the grocery chain, revealed that free product samples are set to make their triumphant return after an absence of nearly three years.
As dedicated Trader Joe shoppers may know, the company has suspended its free product samples due to the Covid-19 pandemic, so for many, their reappearance represents a true return to normalcy. “It hasn’t been possible to offer a lot of product samples in our stores over the past few years, but we’re bringing it back with a fresh approach,” Miller noted, though she didn’t specify a specific. exact date for samples. ‘ come back.
So what exactly does this “new approach” entail? Sloan added, “We want to focus a little more on new products, things not necessarily on your shopping list, but things we are happy to share. Although this does not necessarily mean that you cannot ask a Trader Joe employee to sample some old favorites As Everything except bagel seasoning and a piece of Unexpected Cheddarthere will be a clear focus on new and noteworthy items in the future.
Since this happy announcement was made at the annual TJ Captains Meeting, a conference attended by Trader Joe store managers from across the country, Sloan and Miller have been able to speak directly to Trader Joe employees and understand what really means the return of product samples. “[I’ve missed] conversations with customers,” said Ken, the captain of a Trader Joe outpost in Somerville, Massachusetts. “We have all these new products that we can talk about with our customers, but we want our customers to try them. I just can’t wait to go back. It’s going to be flashy everywhere, because we’ve been waiting for this moment for a long time.
Jorge, another TJ captain from Massachusetts, even dubbed the food a “conversation starter”, adding, “It’s really hard to explain to [shoppers] what crispy jalapeño dip looks like, so it’s really exciting to see them start a conversation with food.
And with sample returns, Trader Joe buyers can absolutely expect new products to taste. According to Miller, one of these new items is a variation of the popular chocolate croissants found in the frozen section. This new product, apparently called Chocolate Chocolate Croissants, has just been approved for a limited time. Miller noted that each pastry will feature “chocolate-filled chocolate croissant dough.” Another team member mentioned a sweet dip dubbed Cannoli Dip, which will most likely debut over the holidays.
What else? The Trader Joe’s Powers That Be also plans to open additional stores nationwide, with openings already planned in Oregon and Rhode Island. Good shopping!