The government is preparing draft standards to counter fake reviews on sites
He said those guidelines will be released shortly.
“We are working on a generic and robust framework to handle this. The main issue is the traceability and legitimacy of reviews and ratings – whether the person who wrote the review is actually the user. Hotels and travel reviews are, to use the word, the biggest defaulters on this.” The widespread practice of fake or unverified reviews makes it difficult for consumers to tell the difference between real and paid reviews of products and services.
“Now is a good time to address these issues as the prevalence of e-commerce has increased and more people are shopping online,” Singh said.
The pandemic, in particular, has seen a massive escalation in e-commerce. A report by Redseer Strategy Consultants indicates that online sales (or gross merchandise value) during the holiday season this year would reach $11.8 billion, a 28% increase over last year.
The framework has been developed by the Department of Consumer Affairs (DoCA) over the past few months.
Singh said the government is also considering a crackdown on product placement in movies, which is a new way of doing surrogate advertising. “I saw the movie Darlings on Netflix, and there were about 20 products placed there, which is a new way of advertising – it’s a new challenge for us,” he said. he declares. Regarding substitution advertising of categories such as alcohol and tobacco, the government last week wrote to alcohol industry bodies, CII and Ficci, and broadcasters, asking them to do not encourage alternative advertisements.
“We told them not to advertise alcohol in the form of CDs or carbonated water. impressionable mind,” he said. “The adverse effect is further accentuated.”
Prominent actors such as Akshay Kumar, Shah Rukh Khan, Ajay Devgn and Amitabh Bachchan have been widely associated with advertisements for products like chewing tobacco under alternative platforms. During the Asian Cup, for example, some of these actors, including Kumar and Bachchan, were seen actively supporting tobacco brands, although the two actors previously claimed that they would not promote tobacco brands. tobacco-related products.
“If someone crosses a line, if someone tries to take advantage of the system, then of course action will be taken. We push them and we say, please get in line. Otherwise we will start to take tough action. any other system, we want to advise them first, and then if they don’t comply, of course we will have to take action,” Singh said.