Cosmetics brand Estée Lauder Too Faced adds NFC tags to product samples • NFCW
US-based cosmetics brand watched too much added NFC tags to 100,000 samples of its Maximum Plump lip gloss, allowing recipients to access a special landing page and sign up for a discount on future purchases by scanning the tag with their Apple or Android NFC smartphone.
The mark — which belongs to the Estee Lauder Companies — distributed the NFC samples in a monthly box sent by the beauty product subscription service BoxyCharm to test the use of NFC in its sampling and marketing strategy.
“Every beauty brand has some sort of sampling strategy, but it’s been the same for many years,” Too Faced’s Somer Tejmani told the fashion publication. Bright.
“Instead of just giving someone a product, [we asked ourselves] “How can we educate them, entertain them, and inspire them to learn more about the product and engage with the brand in a new way?”
Clinique added an NFC chip to skincare product packaging to improve post-purchase customer engagement in April 2022.