Fake reviews have been a real problem for the popular Amazon marketplace, with the company yesterday take legal action against more than 10,000 Facebook group administrators who allegedly post fake reviews.
There is no reliable information about who the administrators of the groups are. Market representatives said they filed a lawsuit to establish identities; delete groups and force their users to return “illegal profits from brokerage operations with fake reviews”. We are talking about group creators, administrators and moderators.
The lawsuit, filed with Seattle, accuses the group’s management of staging reviews for Amazon purchases in exchange for money or free products. For example, one group, Amazon Product Review, has over 43,000 members and; depending on the market, offers refunds on purchases for posting positive reviews or other “compensation” options. The Amazon Varified Buyer & Seller group, which has more than 2,500 members, offers fake reviews to Amazon sellers for $10 each.
Thousands of Facebook group administrators are being sued by Amazon for fraudulent reviews
Meta, owner of Facebook, has already deleted half of the more than 10,000 groups pointed to by Amazon and continues to investigate the activities of others. Although the market derives huge profits from cooperating with third-party sellers; it is becoming increasingly difficult for the company to control the activities of millions of merchants; who exhibit goods on its site and do not disdain to deceive the ratings with the participation of imaginary buyers.
Amazon says the company has internal teams working closely with Facebook to identify and remove these brokers. However, the groups concerned are not thinking of disappearing; many of them use their own mechanisms to protect themselves from detection by Facebook and Amazon bots.
Amazon has previously reported that it uses a combination of machine learning algorithms and conventional moderators to suppress fake reviews. The company has repeatedly turned to social media platforms for help; because groups that actively exchange criticism don’t just exist on Facebook; similar activity is carried out, for example, in messaging channels like Telegram, WhatsApp and WeChat.