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36Kr Enterprise Service Review Platform Enters One-Stop Marketing Service Cooperation With ByteDance’s Volcano Engine

By on July 5, 2022 0

BEIJING, July 5, 2022 /PRNewswire/ — 36Kr Holdings Inc. (“36Kr” or the “Company”) (NASDAQ: KRKR), a leading brand and pioneering platform dedicated to serving new economy participants in China, today announced that its enterprise service review platform has entered into marketing service cooperation one-stop shop with Volcano Engine, ByteDance’s brand of cloud services.

Under the cooperation agreement, 36Kr Enterprise Service Review Platform will provide comprehensive marketing solutions for Volcano Engine, including customer acquisition, content marketing management and promotional campaigns, among others. As China’s pioneering SaaS platform for enterprise service software selection, 36Kr Enterprise Service Review Platform has developed a set of proprietary marketing solutions, including customer acquisition and lead conversion, as well as marketing campaigns, promotions, content production and community operations for all types of SaaS providers. For Volcano Engine, the 36Kr Enterprise Services Review Platform will provide a one-stop solution tailored to its business and products across cloud services, big data and intelligent technologies. Leveraging its rapidly growing user base and deep understanding of the SaaS industry, the 36Kr Enterprise Services Review Platform will not only enable Volcano Engine to effectively access target customer groups , secure and convert leads, but will also provide several types of value-added content operations such as live streams, assessment reports and in-depth interviews to solidify Volcano Engine’s unique position in the market. SaaS.

Riding the wave of digital transformation by China, 36Kr launched its enterprise services review platform in late 2020, aspiring to create the go-to destination for businesses to efficiently identify and acquire the most suitable SaaS products for their individual needs. . The 36Kr Enterprise Services Review Platform is designed to solve the problem of information asymmetry between buyers and sellers in the Enterprise Services market. With a comprehensive library of SaaS applications and products, a growing display of genuine reviews and feedback, and a structured knowledge graph, the 36Kr Enterprise Services Review Platform helps everyone involved in the transformation process and upgraders to make informed decisions about purchasing SaaS products for their respective businesses. After a year and a half of incubation, the 36Kr enterprise service review platform has become one of the most comprehensive, influential, influential and most practices in the world. China.

By the end of Q1 2022, 36Kr’s enterprise services review platform had featured approximately 6,000 consumer SaaS products, covering enterprise services software across 16 sectors and 200 industries. The platform now covers most leading and well-known SaaS brands, and its monthly active users (MAUs) reached around 900,000 in the first quarter, increasing nearly 26x year-over-year. The total number of genuine reviews on its platform has increased nearly 50 times to more than 21,000, and the number of SaaS merchants registered on the platform has also increased significantly, reaching nearly 700 to date. . Since launching its first go-to-market efforts in early 2022, 36Kr Enterprise Service Review Platform has signed service agreements with an array of leading enterprise software brands, including Kingdee, Beisen, Polyv, HiteVision and EC SCRM.

Mr. Dagang FengCo-Chairman and CEO of 36Kr, said, “We are delighted to have entered into a unique marketing cooperation with Volcano Engine, which marks another significant breakthrough in the business development of our enterprise service review platform. As a leading brand and pioneering platform serving new economy participants in China, 36Kr has amassed vast content assets, a diverse portfolio of service capabilities, and a dominant influence in the new economy space over the past decade. Our innovative enterprise service review platform will further expand the boundaries of 36Kr’s services, leveraging our content advantage, massive user base and enterprise data to help clients improve efficiency. of their customer acquisition and product selection. In the future, with our relentless efforts in product optimization and commercialization, we believe that our enterprise service review platform will become a new growth engine for 36Kr, accelerate the expansion of our business frontiers. and further unlock the potential value of the business. »

About 36Kr Holdings Inc.

36Kr Holdings Inc. is a leading brand and pioneering platform dedicated to serving new economy participants in China with a mission to empower participants in the new economy to achieve more. The company kicked off with high-quality content offerings focused on the new economy, spanning a variety of industries in China New economy with diversified distribution channels. Leveraging the traffic brought by high-quality content, the Company has expanded its business services offerings, including online advertising services, business value-added services and subscription services, to meet changing needs of new economy businesses and the upgrading needs of traditional businesses. The company is backed by a comprehensive database and strong data analysis capabilities. With diversified service offerings and significant brand influence, the Company is well positioned to capture the continued high growth potential of China New economy.

For more information, please visit: http://ir.36kr.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made pursuant to the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by words such as “will”, “expect”, “anticipate” , “future”, “intends”, “plans”, “believes”, “estimates”, “confidently”, and similar statements. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including, but not limited to, the following: the Company’s objective and strategies; future business development, results of operations and financial condition of the Company; relevant government policies and regulations relating to our business and industry; the Company’s expectations regarding the use of proceeds from this offering; the Company’s expectations regarding market demand and acceptance of its services; the Company’s ability to maintain and improve its brand; the Company’s ability to deliver high-quality content in a timely manner to attract and retain users; the Company’s ability to retain and hire quality in-house writers and editors; the Company’s ability to maintain cooperation with third party professional content providers; the Company’s ability to maintain relationships with third-party platforms; general economic and commercial conditions in China; possible business disruptions caused by natural or man-made disasters; and assumptions underlying or relating to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statements except as required by applicable law.

For investor and media inquiries, please contact:

In China:

36Kr Holdings Inc.
Investor Relations
Tel: +86 (10) 5825-4188
E-mail: [email protected]

Piacente Group, Inc.
Jenny Cai
Tel: +86 (10) 6508-0677
E-mail: [email protected]

In United States:

Piacente Group, Inc.
Brandi Piecente
Tel: +1-212-481-2050
E-mail: [email protected]

SOURCE 36Kr Holdings Inc.